The Leadership Intelligence Trilogy
Other people shape what you believe and decide, until you learn how it is done. Three books. One system.
3 PDFs · Instant delivery · $51 total value
Three books. One system.
Defence
Secrets of Propaganda
A deep dive into the 12 persuasion techniques media, corporations and political systems use to shape what you believe and how you act. Goes far beyond the three-question filter in the free kit: this is the full playbook for thinking clearly on your own information.
- The 12 core propaganda techniques and how to identify each one in real-time
- How emotional hijacking works at a neurological level — and how to short-circuit it
- The media manufacturing process: from narrative creation to mass adoption
113 pages · $17 separately
Offence
The Art of Influence
Influence is not charisma. It is a system. This book covers the parts, from knowing yourself to being the obvious choice, that let you build trust that lasts. Where Propaganda teaches you to spot persuasion, Influence teaches you to earn authority honestly.
- The influence architecture model — how authority compounds like interest
- Know your own blind spots before you try to persuade anyone
- How to read people accurately — beyond body language myths
116 pages · $17 separately
Strategy
The AI Strategy Playbook
Most organisations are trying AI. Few are changing how they work with it. The difference is a plan. This book gives leaders one: rules that keep speed without losing control, business cases that get approved, and rollouts that work in real companies.
- The AI Maturity Model — assess where your organisation actually sits, not where you hope it does
- From pilot to production: the adoption roadmap that skips the expensive failure modes
- Building AI capability without hiring an AI team from scratch
69 pages · $17 separately
Why These Three Together
Secrets of Propaganda teaches you to notice the 12 persuasion techniques before they shape your decisions. This comes first: you cannot lead clearly while someone else is steering you.
The Art of Influence shows you how honest authority is built. Once you can see persuasion at work, you learn to build the opposite: trust that grows instead of wearing out.
The AI Strategy Playbook puts both to work inside a company that is taking on AI. The leader who can cut through the noise and earn trust is the one who changes things, not the one who runs the most pilots.
Read them in order. Each book builds on the last. By the end you have one way of working for leading when the stakes are high and the information is noisy.
Get All Three — $42
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